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Society is becoming more and more health conscious, both physically and mentally, and therefore we have seen a huge growth in demand for sports and fitness products. Not only is sport shown to improve your physical health, but there are studies to prove it can have huge positive impacts on your mental health too. More people are prioritising fitness and are willing to invest in sports and fitness products, whether that be gym products, workout clothes, sport equipment or even nutrients (we have a whole blogpost on health and nutrition products here to read).

This blogpost will go into detail on how sports and fitness businesses may benefit from partnering with a 3PL company to help them fulfil their products. If you own a sport or fitness business, 3PL may be the best option to help your business grow.

 

What does 3PL mean?

You may be wondering what 3PL even means, and to put things simply, it is the process of outsourcing your fulfilment and letting a 3PL provider store your items in their warehouse and then pick, pack and ship them to your customers. By partnering up with a 3PL business, you can save your business huge costs on things such as warehousing and staff. Not only are you going to be savings on these costs, but by having a 3PL provider do all of your fulfilment, it gives you time to focus on other major areas of your business in order to help you grow.

 

Why should a sport and fitness business choose 3PL?

As the sport and fitness industry is growing at such a rapid rate, a 3PL may be the best option to help your business keep up with your demand, as well as allowing you to focus on growth in other areas of your business.

Your orders may begin to rapidly increase, and it can be hard to keep up with customer satisfaction with demand so high. Customers expect fast and cheap delivery, which may be too costly for you currently, and this is where 3PL can come in to help. 3PL can allow you to offer free, fast shipping and ensure you have order accuracy (so no customer ever receives the wrong or damaged items).

As the market for sport and fitness is constantly evolving, you may be looking to expanding your range of products, and with this comes the anxieties of running out of warehouse space, but with 3PL there is no worry. Here at GNOC we have a warehouse of over 350,000 square feet, meaning there is enough space for you to keep growing and expanding your range.

 

What you should focus on…

It is so important that your business begins to focus on more critical areas like competitor research and product development. The sport and fitness industry is an extremely competitive market, with major giants that take a lot of market share. It’s key that your business is constantly keeping up with industry trends and evolving your products to keep up with your competitors.

You may want to bring out new clothing lines, sports equipment or even begin to do collabs with influencers or big sports names in order to keep up with competitors. By doing regular market research, you can see shifts in trends in the fitness market (as things are always changing).

A key social media to focus on would be TikTok as there is a lot of fitness, sport, and health advice on there from major influencers and celebrities, who commonly encourage people to jump on trends. You want your business to be relevant, reliable, and different from the others out there.

By using a 3PL to outsource your fulfilment, it gives you the time to focus on these areas of your business and ensure you are constantly growing.

Why choose GNOC?

At GNOC, we will put you and your business FIRST. We are a trusted 3PL provider that ensures your orders will be sent out fast and efficiently to your customers, as we thrive in keeping customers satisfied. No matter how big or small your products are, we will ensure they are shipped out safely to your customers.

The sport and fitness industry is such a fast-growing market and here at GNOC we know we can keep up with demand as we have years of experience in eCommerce and demand planning.

Why not enquire today and let us know your business needs. We can help you begin to scale your business and grow.

 

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Post by Isobel Marriner
Jul 9, 2024 10:01:33 AM