Maximising your Sales During the Halloween Period

It’s officially spooky season, and there is no better time to really build your brand and get creative with your marketing than this time of year. Create fun marketing campaigns, have ‘spooky’ savings on products, create new products and really increase your brand awareness. There are so many benefits to your business getting in the festive spirit, and it is the perfect opportunity to build as much engagement as possible and maximise your sales.

This blog post will dive into some of the key benefits of Halloween for businesses and our top tips to help you maximise your engagement and sales during this festive period.

What are the Key Benefits of Halloween Marketing?

Halloween is commonly known to be a huge holiday in the US, but over the years, the UK have been celebrating Halloween more and more. Not only is this a holiday for children to celebrate anymore either, but more and more adults are getting into the spooky spirit and therefore many huge brands have jumped onto the Halloween marketing train, to ensure they can reach all audiences. Major brands such as Heinz, IKEA, Burger King and even Bratz have all started their Halloween marketing this year. So what are the benefits?

Increased sales:  Halloween is a great opportunity to boost your sales, and this can be done through marketing, product development or even promotions and sales. People love to feel festive, and Halloween is a holiday which encourages nostalgia (something customers love) and with this they’re more likely to make impulse purchases.

Brand building:  Halloween is the PERFECT opportunity to build your brand. You can create spooky-themed marketing campaigns that will get people noticing and talking about your business. Whether you want to collaborate with other brands, create new and fun product launches or even just Halloween themed adverts, all of these can help create brand awareness and attract new customers.

When to Start?

Halloween is next week, so it’s important to start as soon as possible. If you haven’t already, don’t panic! You can still create some really fun content for socials in time for next week, but bear in mind for 2025 that your Q4 festive preparation should start early (specifically if you want your campaign to run for a while or want to create new products).

The earlier you start, the more time you have to ensure your campaign is as successful as possible.

Getting Creative

A lot of brands do not create Halloween content or get involved with the festivities as they don’t think their brand relates to Halloween or other key festivities. This is why you need to get as creative as possible, as any brand can put a twist on their products or services to get into the holiday spirit. For example, brands like Heinz have introduced a new ‘Monster Munch’ sauce this year in collaborate with the popular crisp brand. This is creative, unusual and thinking outside the box (and whether you think it sounds tasty or not, it has got the people talking).

If you don’t want to introduce new products, why not create fun and engaging Halloween content, to really show your brands personality. You can get your employees involved and show some ‘behind the scenes’ to what is going on at your HQ this time of year. Consumers love when brands show off their personalities on social media and it can really increase your engagement.

Some Top Halloween Marketing Ideas

Struggling with content ideas? We are here to help…

• Reel of you decorating your office or warehouse with Halloween decorations.
• 'Behind the scenes' of your new product creation.
• ‘Scare Cam’ on workers.
• Halloween themed graphics for your Instagram posts.
• Halloween giveaway!!
• Mini Halloween sale (10% off spooky savings)/ Free gift with purchases.
• Decorate your website with spooky graphics.
• Loyalty scheme for customers where they get extra points.
• Lots of Halloween themed emails leading up to Halloween.
• User generated content/ influencer content of engaging Halloween themed videos.

Partnering with a 3PL

This Halloween and festive period may feel overwhelming, and you want to ensure you’re maximising sales and growing your business as much as possible. With 3PL, you can outsource your order fulfilment and allow a third-party provider to store you stock at their warehouse, then pick, pack and ship it to your customers. Not only will this save you huge warehousing and staffing costs but will give you so much more time to focus on the marketing and growth of your business round the busiest periods.

Not having to worry about fulfilling your orders on time takes away huge stresses for you and your staff members and allows you to focus more on other areas of your business. Marketing, product development and growing your business can become your main priority (and you can leave the boring stuff to your 3PL).

Why not find out exactly how 3PL can help you grow, by reading more here. If you think this could be perfect for you, contact GNOC today and we can work out the best solutions for you to help you grow. Fill out our contact form here, and one of our helpful team will be in touch with the next steps. Think smart this Halloween and choose 3PL.