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Why Outsourced Fulfilment Proved To Be The Perfect Fit For This Community-Led Activewear Brand.

Show Up Club

Problem

Show Up Club needed reliable fulfilment that could handle their growing apparel range, without taking Claire away from product development, events and community building.

Solution

We took on Show Up Club's fulfilment operation, introducing barcode tracking across size and colour variants, live inventory management and flexible support for new launches.

Results

Orders are handled without Claire needing to step into the warehouse, giving her more time to focus on new ranges, bigger events and the Show Up Club community.

The Brand 

 

A female-focused activewear brand, Show Up Club combines confidence-building clothing with community-led events that inspire women to show up

 

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Before Show Up Club, Claire was delivering fitness classes to women across the North East

It was during this time that Claire began to ponder what she could do to help more women feel motivated to show up. Seeing the limitations these women already faced in their fitness journey, she wondered what else could be a factor in preventing more women from getting involved. The answer, she found, lay largely in their confidence – hugely impacted by what they were wearing.

In September 2025, Claire’s passion finally manifested as Show Up Club – a female-focussed activewear brand, committed to helping women feel good while exercising.

And if that wasn’t quite enough work, Claire also works hard to arrange and lead accessible exercise classes and community events across the North East, and beyond. From run clubs, to weekend wellness festivals – Claire is building more than just a brand, she’s busy building a community.

 

“We wanted to combine confidence building activewear with community events that lift women up, meet new people and give them a safe space to try new things"

 

- Claire, Founder of Show Up Club

 

 

The Problem 

 

When Show Up Club Began To Scale, Claire  Realised In-House Fulfilment Wasn't Cutting it

 

Before joining us, Claire (with the help of a small team) ran Show Up Club from her own warehouse space.

 

“I started to realise how much time operations was taking up, and it wasn't a good use of the small team that we had. We needed to be more creative, get more brand awareness and move operations to people who were experts at it”

- Claire, Founder of Show Up Club

 

Claire reached this stage and realised, if she wanted to grow Show Up Club as a scalable brand and events company, something had to give. But despite being ready to take the plunge into outsourced fulfilment, it took Claire over a year to find a 3PL, and not for lack of trying.

Her brand promised premium apparel for its customers, and so she needed a fulfilment partner that actually understood her value-led brand, rather than seeing it simply as a box-shifting exercise. Just as she was ready to give up, someone referred her to GNOC.

 

GNOC's Solution

Since Joining Us In March, We've Worked Closely With Show Up Club To Keep Orders Moving, And Customers Happy. Here's How That Looked Day To Day
GNOC Logo

Size Management

With dozens of size and colour combinations, Show Up Club needed fulfilment that could keep every variant in check. Our barcode tracking system ensures accurate picking and live stock visibility, helping Claire avoid costly sizing mistakes and keeping every order on-brand.

GNOC Logo

New Launches Made Easy

 

New collections shouldn’t mean new fulfilment headaches. We can scale resource around Show Up Club’s launches, while getting new stock checked in and ready to ship quickly, so Claire can focus on the excitement of the drop, not the work behind it.

 

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Headspace To Run Events

With live inventory visibility and fulfilment taken care of, Claire can head to events knowing her stock is where it should be. Instead of spending time managing a warehouse, she can focus on the community, events and experiences at the heart of Show Up Club.

 

1,000+

Orders processed

%

Order accuracy

5+

New ranges launched

Why Show Up Club Chose GNOC

 

Having previously swore she would never outsource fulfilment to a 3PL, Claire wasn’t ready to pass the all-important operations over to just anyone. By the time she found us, Claire has already been round the houses with a few other providers who she wasn’t confident would treat her brand as a priority.

While any fulfilment partner will be able to recite their pallet capacity and cut off times, few will be able to truly empathise with why a founder is anxious about a delayed order, or why “just a small mistake” on a customer's parcel doesn't feel small at all when it's your name on the label.

We've been on the other side of the fence ourselves, which is largely the reason GNOC exists in the first place. It's also, if we're honest, the reason founders keep telling us the same thing Claire did: that working with us feels less like hiring a warehouse, and more like gaining an extra team member who already gets it.

 

“I came for a visit and quickly realised that GNOC was so much more cost effective than any of the other 3PLs I'd looked at.

The team were super responsive, and it was really clear that they knew exactly what my business needed. Plus, I love the fact that it's actually owned by someone who has an ecommerce business, so it's not just lip service, they actually understand what [Show Up Club] needs.”

 

- Claire, Founder of Show Up Club

 

Learn More About Show Up Club:

Get your free quote

Get in touch to set up a free, no obligation call with our experts to learn about our services and how they can support your operation. Our team will review your requirements and send your unique quote back same day. 

ADDRESS:

Unit 10 Sunflag Park, Belmont, Durham, DH1 1TN

PHONE:

0191 500 6000

EMAIL:

info@gnoc.co.uk

WEB:

www.gnoc.co.uk
GNOC — 3PL built by sellers, for sellers.