Problem

Rhino Racking needed fulfilment that could keep pace with growing demand and meet Amazon SFP’s strict delivery and accuracy requirements, without putting their Prime status at risk.

Solution

We took over Rhino Racking’s fulfilment operation, providing same-day dispatch, next-day delivery and 99.99% picking accuracy to keep orders moving quickly and reliably in line with Amazon's policy

Results

With fulfilment off their plate, Rhino Racking could focus on growing their product range, sales channels and brand, while keeping customers (and Amazon) happy.

The Brand

Built On An Ethos of Strength and Simplicity, Rhino Racking Delivers Durable Storage Solutions For Homes and Businesses Alike.

Case Studynn Assets-1

Founded in 2017, Rhino Racking has quickly evolved into a key player within the storage industry. Their commitment to quality cemented them as one of the UK’s biggest suppliers of shelving and racking solutions

And as demand for storage grew, so did the business. New products emerged, more orders flowed through their website; they wanted to keep the momentum going by expanding onto Amazon SFP (Seller Fulfilled Prime.)

The Problem

With Success On Amazon, Rhino Needed A Sustainable Way To Keep Orders Getting Out The Door

Strictly speaking, SFP is great for brands – it opens the door to Prime customers, while keeping you in control of your own stock. But great opportunities, come with huge responsibilities, and Amazon has some of the strictest delivery expectations in ecommerce.

Missed one too many dispatch deadlines? Accuracy starting to slip? Amazon will make sure you know about it. But the vaguely threatening reminders to get it sorted aren’t just lip service, Amazon is notorious for penalising brands who aren’t hitting the mark by revoking their Prime status and hiding them from promotional pages.

“As orders got more frequent, we started to feel the pressure of Amazon's strict SLA's closing in on us. We needed a solution that kept our pace of growth, and our Prime status in tact."

- Founder of Rhino Racking

Customer Satisfaction Guaranteed

With fulfilment in our capable hands, Rhino’s team could focus on delivering the kind of customer experience they’d built their reputation on, rather than fending off “my order is late” emails. Now, Rhino Racking’s customers are quick to praise, not only their “great products”, but the “lightening quick delivery” too.

Happy Amazon, Happy Life

Amazon doesn’t really do second chances, so we needed to make sure Rhino’s transition into our warehouse was seamless enough so as to never rock the Prime boat. With same-day dispatch, and next-day delivery built into our service as standard, we were able to make sure Rhino kept getting orders out the door as quick as they were coming in, giving them a spotless seller reputation and keeping their all-important Prime badge intact.

Accuracy Down To A Fine Art

As Rhino continued to grow, maintaining a high level of precision became every bit as important as increasing capacity. Thanks to a consistent 99.99% picking accuracy rate, inventory errors have become exceptionally rare, giving the Rhino team confidence that every order is leaving exactly as it should.

Why Rhino Racking Chose GNOC

With Amazon breathing down their neck, Rhino Racking needed a fulfilment partner who understood exactly what Seller Fulfilled Prime demanded. More than just a warehouse with enough space for their stock, they wanted a team who knew how to handle Amazon’s volatile demands and ensure guaranteed quality.

Thankfully, at GNOC, guaranteed performance is exactly our bag.

Before launching GNOC, we started out as ecommerce founders. We’ve spent over a decade managing our own brands – enduring peak seasons, juggling courier cut-off times, and refreshing Amazon’s performance dashboard more times than we’d care to admit. So, we knew exactly what Rhino needed from day one, and exactly how to get them there.

After a straightforward onboarding, Rhino's stock was transferred into our warehouse, integrations were up and running, and orders continued flowing. Rhino Racking 1 – 0 Amazon.

“Working with GNOC has transformed our operation. Their services have helped us meet seasonal demands with ease, and their e-commerce knowledge has helped us scale our sales channels faster than we ever thought possible. Most importantly, our customers are happy!”

- Founder of Rhino Racking

Get your free quote

Get in touch to set up a free, no obligation call with our experts to learn about our services and how they can support your operation. Our team will review your requirements and send your unique quote back same day.

ADDRESS:

Unit 10 Sunflag Park, Belmont, Durham, DH1 1TN

PHONE:

0191 500 6000

EMAIL:

info@gnoc.co.uk

WEB:

www.gnoc.co.uk

How Outsourced Fulfilment Helped This Home Racking Brand Stay On Amazon’s Good Side.

Rhino Racking