Social Media and Trends

Social media is everywhere, and as a business it is important you learn to utilise it in order to grow and reach wider audiences. The beauty of social media is that you can reach all audiences and aren’t limited to a small group or demographic. Your dream customer can find you easily through social media, and it gives your brand a chance to tell its story through creative posts and videos.

Understanding which social media platforms can benefit your brand, as well as which trends can help you reach your target audience is key. This blogpost is going to dive into some of the keyways to utilise social media platforms and trends for growth…

Choosing the right social media

There is no right or wrong social media platform to be on, however there may be some more beneficial to your business than others (depending on who your target market is). It may be beneficial to be on all social media platforms but prioritise those you can reach your audience on. Some platforms may be more beneficial to you than you think, for example, TikTok is a great platform to reach wider audiences without needing a large following.

If you’re B2C, Instagram, Facebook and TikTok may be some key platforms to look at posting content on. If you’re B2B, LinkedIn, Instagram and TikTok may be the key ones to look into. There is no harm for being on X (formerly Twitter), Pinterest and Threads too, as you never know which customers you may reach.

Each platform will require different styles of content. For example, Facebook may be more informative, Instagram more creative and TikTok more entertaining. Jumping on trends, telling your brand story, and engaging with your audience is what will get you engagement across all platforms. It is key to have a balance of informative, entertaining, and relatable content on your socials.

Jumping on trends

It is so important that you keep up to date with current trends across platforms and create reactive marketing strategies for trends that resonate with your business. For example, many companies jump onto trending sounds, hashtags, and challenges to show personality through their socials. Customers love seeing a brand's personality and the people behind a brand, so get as creative as possible with your content.

There are some keyways to ensure trends can be implemented into your social strategy:

1. Understand the trends

If you’re going to make content around a trend, make sure you fully understand it to ensure your brand resonates with it. Do not jump on every single trend as it will begin to lose value. You can keep up with current trends on sites such as ‘Adweek’, ‘Social Media Today’ and ‘The drum’. You may also want to see what trends your competitors are jumping on and see how well they are doing for inspiration.

2. Have fun and be creative

Have fun with the current trends to make the most relatable and entertaining content. Make sure to get other employees involved in videos and create fun and engaging graphics. Link your products and services to the content too but ensure you don’t make it ‘salesy’. Whilst being creative, ensure your brand tone and voice is still always there.

3. Be authentic

Be as authentic as possible when creating content and only create the content you believe is in line with your brand values/ tone. If a trend doesn’t feel authentic to you, don’t feel the need to jump on it.

4. Be fast

Trends come and go so fast, so it is important to constantly keep up with them to ensure they’re still relevant. You want to create good content before your competitors too, so ensure you are constantly creating new content to post.

Utilising social media and trends is the perfect way to create organic traffic and sales for your business. It can be the best way to reach new customers and be able to express your brand's personality through social posts. Make sure to do competitor research and see what sort of content they are posting, and make sure your content is in line with your company’s values and customer’s needs. Social media content isn’t just about selling, but creating a community with your audience, as this builds brand loyalty and trust.

Follow GNOC on social media now, as we post regular tips and tricks to help your business grow. You can find us on Instagram, TikTok, Facebook and LinkedIn.