Top Tips for Growing your eCommerce Business

Here at GNOC we thrive in helping businesses grow and with years of experience in eCommerce, we fully understand the complications of online retail and the challenges you may be faced with. In this blog post we want to share some of our top tips to help your eCommerce business grow. Growth is key for the long-term survival of your company and can help drive performance and profit and it should be one of your main priorities for 2024.

Optimise your website

eCommerce success goes hand in hand with your website. It is important to have a user-friendly experience that is optimised on all devices. This will help improve your SEO rankings on Google, making it easier for potential customers to find you. Having an optimised website will also increase your number of conversions, as people are more likely to spend on a website that is easy to use and check out.

There should be clear navigation and product categories to make the experience easy for customers, as well as being aesthetically pleasing, and having correct up-to-date information for users.

Keep active on socials

Your business should be keeping active on socials to engage with your customers. Choose key platforms that you will post on (platforms that align the most with your customer base) and share relatable and relevant content frequently. This will ensure you’re building relationships with customers as well as giving you a place to share news, info and keep up with trends.

Social media is a great way to attract new potential customers too as it can get your name out there and give you the opportunity to show your personality to your customers. Being on all social media is not necessary, but choosing the ones that will best reach your target market is key.

Work with a good 3PL

Working with a 3PL can not only save your business time and money but can also improve customer satisfaction and reduce mistakes made in shipping. A good 3PL can provide you with expertise around eCommerce platforms and help guide your business in the right direction.

Partnering with a 3PL can help you grow as you can focus more on other aspects of your business whilst allowing your 3PL to take care of all the fulfilment and logistics. Here at GNOC we provide advice and expertise to help your business thrive, as well as giving you access to our advanced technologies.

Personalise customer experience

Your customer experience can be the difference between you and your competitor. By personalising your brand, you can create a loyal customer base that will choose to shop with you time and time again. By having a competitive edge, you can grow within your market.

Have fun and be creative and relatable with marketing campaigns, customising emails, offering deals for loyal customers and personalised posts. These can help build a good customer experience and therefore improve your reviews.

All these simple tips can help grow your business, FAST. Online retail is a very crowded market, and it can be hard to stand out from competitors, but by taking these simple steps you should begin to see huge levels of growth in your brand.

If you want to find out more about 3PL partners, message us today. No matter how big or small your business may be, we can help you grow.