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We have brilliant news! This month TikTok have finally announced that UK Shopify merchants can connect their online store to sell products on TikTok Shop using the ‘TikTok for Shopify’ app.

This means that all brands, no matter how big or small, can begin to sell their products to the TikTok community, without having to leave the platform. As TikTok grows, it is not only looked at as an entertainment app anymore, and now is looked at as a shopping platform too. TikTok shop has grown massively over the past year and an increased number of brands are utilising it to sell their products.


The Rise in TikTok

Launched in 2016, TikTok is a popular social media platform that allows users to create short-style videos. It has over 1 billion users worldwide.

TikTok’s impact has been extraordinary as it has become the new ‘search engine’ for all needs. With more than 1 million videos viewed per day, users are using TikTok to find answers to their questions every day. It is now the easiest way to get your brands name out there as your videos show up on the FYP of people all over the world.

It is no longer just an entertainment platform, but a community for people and even brands. It is so important that your brand is on TikTok and utilise the platform as much as possible.


TikTok Shop

Last year, TikTok launched their own shop which allows users to buy from brands without having to leave the app. It allows businesses to connect products to their videos as well as allowing users to search for products on the TikTok shop section on the app.

Users can purchase products easier than ever with the TikTok shop and therefore it encourages more sales for companies. Their mission is to make the shopping experience as seamless as possible, whilst combining community with creativity.


Shopify Integration

TikTok will now offer Shopify merchants the ability to connect to the TikTok Shop through an app available on the Shopify app store. It allows users to create TikTok ad campaigns, attach their product catalogue, sell products by attaching them to videos and allows you to create LIVE broadcasts. Shopify and TikTok being integrated isn’t a new thing, it has been growing since 2020, but this is an exciting new milestone for their collaborative journey. It was first tested in the US in 2023 and now it is available in the UK from this month.


The Impact

We have seen the impact of TikTok shop through several small eCommerce businesses who have managed to turn generate more than 7 figures of revenue. Companies such as SoSweet and Pink Honey, have taken advantage of TikTok shop and managed to grow their businesses massively.

Huge brands such as Loreal and Revolve also use TikTok shop to sell their products as well as connecting with their audience via entertaining videos.


What Does TikTok Shop Offer?

TikTok shop offers many advantages to users. Things such as an affiliate program that allows creators to earn commission through marketing opportunities (a very simple way to engage with influencers). It also has a product showcase which allows customers to look at product titles, reviews and purchase directly from their favourite brands. TikTok also uses a trusted third-party payment platform that ensures there is a secure checkout for customers.


3PL and TikTok Shop

Make your integration journey SIMPLE by partnering up with a 3PL (like our selves). Here at GNOC we can make your fulfilment journey easy as we can store, pick, and ship your products and send them off to your TikTok shop customers.

This means you can focus on your business growth and leave the shipping to us! With over 300 brands putting their trust in us, we are your perfect fulfilment partner. Enquire now to find out more.


Post by Isobel Marriner
April 04, 2024