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Custom Packaging

Many eCommerce brands like to have personalised and custom packaging when sending out orders for their customers. Not only can it be safer for your items when shipping them, but it can also keep your customers happier and make them feel more valued when their packaging is more personalised or beautiful. It is a great way to define brand image and identity and may even be the reason customers decide to order from you again.

Fulfilment companies understand the importance of brand identity and creating a great customer experience, which is why many 3PL companies offer custom packaging and can help your company create the best experience for your customers.

 

The benefits of custom packaging:

There are many benefits to custom packaging, and it may be the difference between you and your competition. Some of the key benefits include…

Better protection of products

By having custom packaging for your products, your products will likely be safer when travelling. For example, if you sell more fragile items, you may choose thicker packaging/ packaging with protection inside to ensure there is less likely going to be any damage.

Enhance brand recognition

You want your customers to receive their item and know exactly who has sent it. By having your brand on your packaging can make it more memorable, and help you stand out from your competitors. Brand identity is everything, so having it on your packaging can leave a really long-lasting impression to your customers.

More marketing opportunities

You can use your packaging as marketing opportunities by getting creative. Make it aesthetically pleasing, colourful or even have quotes/ sharable content on your packaging. If your items arrive looking nice, it is more likely customers may share it to their social media and tag you.

No more boring packaging

When customers receive their items in boring brown boxes, or flimsy white plastic bags, it is not something a customer will appreciate or remember you for. Create a true brand identity through your packaging by having your brand colours, logo and even a message to your customers.

Save on costs and be sustainable

You may be able to find more cost-effective materials to send your items out with, and by partnering up with a 3PL, you may be able to find more ways to save costs on your packaging and shipping. You can also become more sustainable with your packaging by choosing biodegradable materials to send your items out with.

 

3PL and custom packaging

Finding a 3PL who can offer your company custom packaging may be a great way to save your company costs, as well as beginning to build a better brand identity through the use of packaging. Customer experience should always be a key priority for your business, and finding a 3PL who encourages that is very important. Every item you send out has a unique size, shape and value and therefore packaging may differ per product. Your fragile items need extra care, and your larger items may need extra room. These are all things you can discuss with your chosen 3PL before working together, to ensure all of your items arrive with your customer safely and efficiently.

 

Why GNOC?

At GNOC, we are here to help you grow and scale your business, and a great way to really build your reputation and customer loyalty can be through your shipping. We can help you offer fast, efficient and personalised shipping to your customers. We can help personalise your packaging, then send it to your customers using our trusted couriers.

Why not contact us here, and we can discuss all of your key business needs. You can also fill out our business form and let us know a bit about your company and one of our helpful team will be in contact with you shortly.

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Post by Isobel Marriner
Aug 13, 2024 9:39:56 AM