TikTok and Amazon have announced that they will be partnering up this week, allowing users to make purchases without leaving the TikTok app. Customers will now be able to see Amazon product recommendations on their ‘For You’ page. When a customer wants to make a purchase, they can choose to link their TikTok account to their Amazon account through a secure, quick, and easy one-time set-up, and begin to shop without having to leave the platform.
This is huge for eCommerce businesses as it gives new opportunities to sell and promote products via TikTok and gives customers the chance to use their Prime eligibility for purchases (encouraging more customers to make a purchase).
The process to shop will be totally simple and user-friendly for all customers. Amazon recommendations will appear on users FYP, and if the user decides to make a purchase, they can do so without leaving the TikTok app. All users need to do is link their TikTok account to their Amazon account through a really easy set up.
Once linked, users seamlessly make purchases and this experience includes viewing real-time pricing, using prime where eligible, delivery estimates, and detailed product information—all whilst still being on the TikTok app.
Users will find this experience so much easier when it comes to purchasing products. Recent studies show 21% of UK online shoppers start their search for products on social media, and therefore this is a great way to encourage viewers to buy your products whilst using the popular social media app. It is so easy to connect both platforms and the easier the process of buying a product is, the more likely a user will purchase.
This is another brilliant way for Amazon sellers to get creative with their ads on TikTok. The fun, short-form video app is the perfect way to entertain users, whilst also selling to them. TikTok is growing more each year, and many businesses utilise the platform to not only sell, but also entertain and educate their customers. The platform is perfect for building a community, as well as reaching new customers (as followers don’t matter too much on there.
Say goodbye to boring ads, and hello to more sales, as you can get as creative as you want with your TikTok ads, and customers can easily buy from your Amazon store.
This integration has huge benefits to customers, such as being able to use Prime, have a seamless buying experience and real-time updates and pricing. When a customer’s experience is made to be as simple and easy as possible, they are much more likely to make a purchase from you.
By having access to TikTok’s huge, extremely engaged user base, this could be a game changer for your brand as you have access to more customers, meaning there will be increased conversion rates.
This integration could benefit your eCommerce business massively and is something to investigate when it comes to your paid/ social ads. However, some TikTok users have expressed mixed opinions around the integration as they are not wanting more ads and TikTok shop videos on their feed (this does raise questions of how it will be perceived). As a whole, your business should utilise this integration as much as possible, create engaging marketing opportunities and try reach as many customers as you possibly can.
Partnering with GNOC will make this process even easier for you as a business as partnering with a 3PL means all logistics is left to ourselves. When your customers purchase from you (on TikTok or any other platform), we can pick, pack, and ship your orders to your customers fast. Here at GNOC, we have years of experience in Amazon integrations, and can seamlessly get your orders to your customers, as well as dealing with all reverse logistics too. Contact us here or fill out our enquiry form and one of our team will be in touch to let you know the best way to start your 3PL journey today.