Do you want to achieve the most successful Black Friday yet? Of course you do, and we are here to help you. This year on Friday the 30th of November and Monday the 2nd of December, we have Black Friday and Cyber Monday 2024, and it is so important your company plans for the peak period, and especially these two dates. This year is predicted to be one of the busiest ones yet and is the perfect time to generate as much revenue and sales as possible.
One key aspect to being as successful as possible is having your eCommerce logistics running as smoothly as possible, and this blogpost is going to dive into the ‘Do’s and Don’ts’ of logistics this Black Friday and Cyber Monday.
This Black Friday you want to be sure you have enough stock of your most popular items to avoid leaving customers disappointed and missing out on major sales. Analyse data from previous years and even previous months to predict which items will sell best, to ensure you have enough stock of this. Prioritise promoting the most popular stock and having enough stock to do this.
Look through data and work out which of your stock is the slowest moving and try and clear this out, through higher discounts/ bundle sales. This will help you keep your revenue as high as possible and not waste any stock.
There is over £18 billion lost for eCommerce brands due to items being out of stock and customers therefore leaving their cart. Not only will it leave your customer feeling disappointed if out of stock, but it can lose your business a lot of money. By staying on top of trends, customer preferences and studying historical data, you can ensure that you’re prepared enough with stock to ensure you don’t sell out.
It is so important to order your stock in ASAP before Black Friday and Cyber Monday to avoid any delays and you can be sure to send orders out straight away to your customers. Having delays in your orders will only make your customers angry and may lead them to not shop with you anymore.
Not only do you need to ensure your website is running as smoothly as possible (and everything works well and fast), but you must be sure all your technologies are working correctly and each platform you sell on is integrated properly. Having tools that track your stock in real-time and ensure each platform you sell keeps the stock up to date is vital in making your Black Friday and Cyber Monday as smooth as possible.
If you partner with a 3PL, they are likely to use the best technologies to integrate your stock and ensure you can keep track of everything in real time. Here at GNOC, we use simple and effective technologies to help track all your orders in one place (even when purchased on different platforms).
As demand will be peaking at this time, make sure not to rush any processes. When it comes to picking and packing orders, it can be easy to fall in the trap of rushing this process to ensure you keep on top of all orders, but it is important to remember that customer service is vital at this time of year and if you send out incorrect or damaged orders, then your customers will be extremely unhappy.
Balancing your orders this time of year may seem daunting, as it is a constant battle with time and efficiency, but this is where 3PL can come in. If you decide to outsource your fulfilment this peak period, rest assured your orders will be picked correctly and quickly sent to your customers, ensuring you have complete customer satisfaction. 3PL providers are ready to face any sort of demand and have experts picking and packing orders for your customers. No matter how busy your peak period gets, your 3PL will ensure that your orders are being delivered to your customers, and you can build your customer loyalty.
You could save your business HUGE warehousing and staffing costs this peak period by partnering with a 3PL, as well as mitigating pressure and heavy workloads. A 3PL partner with store, pick, pack and ship your orders to your customers, whilst you can focus on all other areas of your business for growth. Black Friday is usually one of the busiest periods for eCommerce businesses, and the surge in orders can be extremely overwhelming, but by outsourcing your fulfilment, you can put your trust in the experts.
Here at GNOC, over 300+ brands trust us to fulfil their orders during this peak period, as we promise to deliver orders fast and efficiently. We use trusted couriers to deliver the items to your customers on time, and we can even help guide you this Black Friday to ensure the weekend runs as smoothly as possible. You can contact us today or fill out our enquiry form to find out more now.
Finally, do not underprepare for this Black Friday and Cyber Monday. From marketing and discount planning, to forecasting and logistics, make sure you are fully prepared for this peak period. The more you plan, the more likely you are going to grow and scale this Black Friday and reach the maximum sales you can.
Why not reach out to GNOC today and have all your logistics sorted this Black Friday, meaning you can focus your planning elsewhere, and have the smoothest running peak period.